I love Joe Fresh. I buy a lot of clothes at Joe Fresh. Because Dave HATES the Superstore, he refuses to shop at Joe Fresh. But because I love Joe Fresh, I want Dave to love Joe Fresh.

Dave: I'm going to go shopping for some shorts.

Me: Oh yeah? I have $6.00 left on a Joe Fresh gift card if you want it.

Dave: No.

Me: Are you sure? That's $6.00 worth of free shorts.

Dave: It's not worth the risk.

Me: What risk?

Dave: Of being killed in the parking lot.

I think we're really making progress.